Show to the world that
You have
impact
19/11/26
Maison de La Poste
Tour & Taxis
Brussels
#TRENDSIMPACT
Does your company currently lead or has it led a project that has made a positive impact on society in one of our 5 categories? This is the moment to share it and inspire other companies that also aim to create a better world.
Trends Impact Awards
New this year: Trends, PwC, and AMS will, for the first time, also award a Trends Impact Personality 2026.
The Impact Personality is an individual from the private sector, politics, non-profit, academia, or civil society, active in Belgium, who has had a significant positive impact on society and serves as an inspiration for others.
This award is based on open nominations. Self-nomination is not allowed.
Impact Audience Awards
As last year, two audience awards will be presented: one in the SME category and one in the Large Company category.
These awards are based on a rigorous pre-selection of all official nominees of the Trends Impact Awards.
Vision
The Trends Impact Awards aim to highlight and honor projects that make a tangible and positive difference by addressing some of the world’s most pressing challenges. Unlike awards that focus on companies or theoretical innovations, these categories emphasize real-world applications and outcomes. We seek to reward initiatives that not only propose solutions but have demonstrated measurable impact in areas such as environmental sustainability, social equity, and public health.
The awards are designed to create a ripple effect, encouraging others to adopt or scale up these successful approaches. By showcasing projects with proven results, we aim to foster a community of innovators and change-makers who drive progress and contribute to a more sustainable, equitable, and healthier world.
The emphasis on “impact” ensures that winning projects are not only well-intentioned but actively create positive change in their respective fields.
Speakers
Alexandre Helson
Co-CEO Maison Dandoy
Since 1829, Maison Dandoy has passed its craftsmanship down from one generation to the next. Today, the seventh generation is at the helm, with brothers Alexandre and Antoine Helson leading the company. For a family business that has existed for nearly two centuries, the real question is not how to survive until today, but how to still be here 200 years from now.
How do you pass on a legacy without allowing it to become rigid, and how can you rethink it in the light of planetary boundaries? Alexandre Helson, co-CEO of Maison Dandoy, shares his vision of a business guided by resilience and robustness rather than performance alone — an invitation to think about business in the long term.
Dan Stefanica
Senior Manager - PwC Grants & Incentives Hub
Europe’s Electrification Action Plan marks a major shift from setting climate ambitions to enabling industrial investment. With an indicative EU electrification target of 46% by 2040, new tax reforms, dedicated financing instruments, industrial heat auctions, and a proposed €100 billion Industrial Decarbonisation Bank, the coming years could become the defining decade for industrial electrification.
But significant questions remain: Will lower electricity costs and fiscal incentives be enough to trigger large-scale industrial investments? How can industries justify electrification projects amid competitiveness concerns? And what role will engineering innovation, industrial leadership, and regional ecosystems play in accelerating deployment?
This panel brings together the key actors of the electrification value chain to discuss how policy is translating into real projects on the ground, with a particular focus on industrial heat pumps, waste heat recovery, flexibility via storage, electrified process heat, and the funding and tax mechanisms that can unlock investment across Europe.
Eefje Cottenier
Founder De Stuyverij
How invisible talent can become the engine of a new economy.
Today, 15% of the working-age population is on the sidelines. Not because there is a lack of talent, but because our systems often fail to recognise it. During this session, you will discover how De Stuyverij has evolved over the past years from a local social innovation initiative into a new economic model in which social costs are transformed into social capital. Through local ecosystems, outcome-based financing and collaboration between businesses, government, investors, insurers and mutual health funds, we are building strong communities and a new business model for societal impact. This is not a story about social assistance, but about unlocking an enormous, untapped capacity.
“The greatest innovation of the next ten years will not come from artificial intelligence, but from human potential that we still fail to see today.”
Jochen Vincke
Sustainability Lead at PwC Belgium
Karen Van der Aa
Founder First Floor Talent
Why do change initiatives get stuck even when the plans are sound? Because the real resistance runs deeper — but fortunately, it can also be addressed in surprisingly simple ways. In this interactive breakout session, Karen Van der Aa explores the systemic dynamics that cause transformation to stall, and zooms in uncompromisingly on the place nobody likes to look: the leader themselves.
Karen takes you beyond individual resistance and looks at the entire system in which change needs to take root. Drawing on examples from her own company, client cases and her personal leadership experience as an entrepreneur running an SME in crisis, she shows why the most crucial shift starts at the top. She closes with a challenging call to action for leaders and a new perspective that you can immediately put into practice.
Whether you are leading a major transformation or trying to get a small team moving, this session gives you the systemic perspective to recognise patterns — and the one question every leader needs to ask themselves.
Confronting? Maybe.
Necessary to get where you want to go? Absolutely.
Kathleen Vangronsvelt
Professor Antwerp Management School
Professor Kathleen Vangronsvelt shares the key insights from three years of research into effective employee wellbeing policies, conducted together with bpost, Elia, Baloise and Pidpa. Expect more than a list of individual initiatives: this session offers an evidence-based perspective on what organisations can genuinely do to strengthen employee wellbeing in a sustainable way.
From the work environment and leadership to organisational policy, this session provides concrete tools and insights for anyone looking to create meaningful impact.
Murielle Machiels
Founder & CEO, QiLeader / Academic Director, Solvay Brussels School
A session on regenerative leadership in a time of AI and high pressure
Most leaders think AI will reduce pressure. The reality is that it is amplifying it, accelerating decisions, heightening expectations, and leaving zero tolerance for slowness. Most organizations do not see this yet because they are still framing AI as a productivity solution, rather than what it is actually becoming: a pressure amplifier.
The leadership identity that drove success for decades (expert, decisive, always available) was built for a world of predictable efficiency. It was never designed to handle this kind of compounding load. The leaders feeling this tension most acutely are often the best ones: those who built their credibility on knowing more, moving faster, and pushing through pressure. The problem is that accumulated pressure, left unprocessed, quietly shapes the environment around them. Teams hold back. People stop taking initiative. Results suffer, not from a lack of effort, but from a leadership style that no longer fits the era.
What this moment calls for is a different way of leading entirely: one that converts pressure into clarity rather than passing it on, and that creates the conditions for people and organizations to perform sustainably.
In this session, Murielle Machiels, former CEO, Academic Director at Solvay Brussels School, and pioneer of regenerative leadership, reveals what the research shows and what most AI strategies leave out: the inner shift that separates leaders who thrive in this era from those who quietly struggle with it.
Practical, interactive, and grounded in 10 years of working with senior leaders across Europe.
“
Peter Depauw
Fieldbuilder Steward-ownership
This is not woke capitalism, it’s the future of business,” Patagonia declared when it transitioned to Steward Ownership.
Peter Depauw explores why a company’s ownership structure matters and introduces a new paradigm: Steward Ownership. This model enables companies to remain independent and impact-driven, even at the most critical moments. At the same time, it offers a promising solution for business succession.
Steward Ownership ensures that control of a company remains in the hands of the people who are most capable and committed — even beyond the founders. It also offers a way for companies to resist the gravitational pull of financial priorities — “the only business of business is business” — and keep impact at the heart of what they do.
The concept is rapidly gaining traction worldwide, with pioneers in Germany, the Netherlands and Switzerland. Within the EU, Steward Ownership is increasingly seen as a way to keep highly innovative and impact-driven companies on course for the long term.
Be inspired by compelling examples such as Ecosia, Sharetribe, Signal, Sumthing and Patagonia.
Pierre Harkay
CEO Impact Finance
In Belgium, an estimated €108-132 billion, i.e. around 14% of total assets under management in Belgium, is directed toward investments with positive measurable social and environmental returns. But impact investing is harder than it sounds. How do you identify projects that are both financially solid and genuinely transformative? And how do social entrepreneurs hold on to their vision while making the numbers add up?
Pierre Harkay, CEO of Impact Finance Belgium, will open the session with an overview of where the sector stands today, before moderating a conversation between an investor and an entrepreneur who are already working together. Lou Garagnani founded Le Monde d’Ayden to create inclusive, sensory-rich spaces for children with neurodevelopmental differences and Gaetan Herinckx, who manages Phitrust Belgium, an impact fund which invested in Lou’s project. Their discussion offers a rare, concrete look at what an impact investment relationship actually looks like from both sides of the table.
In Belgium, an estimated €108-132 billion, i.e. around 14% of total assets under management in Belgium, is directed toward investments with positive measurable social and environmental returns. But impact investing is harder than it sounds. How do you identify projects that are both financially solid and genuinely transformative? And how do social entrepreneurs hold on to their vision while making the numbers add up?
Pierre Harkay, CEO of Impact Finance Belgium, will open the session with an overview of where the sector stands today, before moderating a conversation between an investor and an entrepreneur who are already working together. Lou Garagnani founded Le Monde d’Ayden to create inclusive, sensory-rich spaces for children with neurodevelopmental differences and Gaetan Herinckx, who manages Phitrust Belgium, an impact fund which invested in Lou’s project. Their discussion offers a rare, concrete look at what an impact investment relationship actually looks like from both sides of the table.
Vincent Truyens
Co-Founder & Executive Manager Corporate ReGeneration
Insights from practice and a forward-looking perspective with Vincent Truyens, Managing Director Corporate ReGeneration and CSR & Ethics Lecturer at Louvain School of Management. He has helped establish and serves on numerous advisory and boards of directors, where he works to pragmatically integrate the voice of often-silent external stakeholders, such as nature and future generations.
A new voice and a new pathway to strengthen corporate governance and help directors and shareholders embrace, in a systemic way, the many societal challenges their organisations face — while safeguarding their own long-term sustainability.
Wouter Van Bockhaven
Professor Antwerp Management School
The road to failure is paved with good intentions & wicked habits
Collaboration is essential to tackling today’s social, ecological and geo-economic challenges—but good intentions do not guarantee impact. Promising partnerships often become trapped in familiar assumptions, conflicting interests and established ways of working. In this interactive keynote, Prof. Dr. Wouter Van Bockhaven exposes the “wicked habits” that quietly undermine collaboration—and shows how recognising and disrupting them can turn shared ambitions into meaningful change.
Why do promising innovations and ambitious collaborations so often fail to create lasting impact? The greatest barriers are rarely technical. More often, they are the deeply embedded assumptions, incentives and patterns of interaction that pull us back towards business as usual. In this interactive keynote, Prof. Dr. Wouter Van Bockhaven reveals these “wicked habits”—and shows how recognising and disrupting them can unlock meaningful, sustainable change.
Programme
The Trends Impact Awards ceremony will take place on Thursday, November 19, at Maison de la Poste, Tour & Taxis in Brussels.
15h00
15h30
16h30
17h30
18h00
19h00
20h30
Programme
The Trends Impact Awards ceremony will take place on Thursday, November 19, at Maison de la Poste, Tour & Taxis in Brussels.
15h00
15h30
16h30
17h30
18h00
19h00
20h30
Nominees
We are introducing two Audience Awards, one in the SME category and one in the Large Company category.
These awards are based on a rigorous preselection of all official Trends Impact Awards nominees.
Curious about the projects behind the nominations? Discover all the projects of each category below!
What’s in it’ for the participating companies?
- An evaluation of your project and company in terms of sustainability.
- One free place for each selected SME, or two free places for each selected large company, to attend the awards ceremony and the Trends Impact University on 19 November.
- An oral presentation of your project to a team of experts, with immediate advice on how to optimize your score.
- The « Trends Impact Nominee Label » for all projects whose nominations are selected for the oral defense phase. This label can be used in all company communications and promotions.
- The opportunity to win one of the Trends Impact Awards and thereby gain editorial attention in Trends magazine.
- A summary of the jury’s feedback on your project, highlighting strengths and areas for improvement, along with an explanation of why the winner in your category was chosen, providing insight into what made their project stand out.
Agnes Uhereczky
DE&I expert
VIB
Alexia Macris
Advisory
PwC
Anne-Catherine Trinon
Managing Director
Cap Conseil
Anthony Nève
Manager - Circular Economy Strategy & Transformation
PwC Belgium
Benny Debruyne
Journalist
Trends
Camille Delannois
Journalist
Trends-Tendances
Caroline Lallemand
Journalist
Trends-Tendances
Dries Catteceur
Manager
PwC
Eric Dewaet
CEO & COO
Recupel
Ewald Van den Auwelant
Professor Sustainability & Circular Economy
AMS
Gert Linthout
Founder and CEO
Ray & Jules
Ilse De Witte
Journaliste
Trends
Jan Beyne
Assistant Professor / Competence Center Lead - Sustainable Transformation
UAntwerp
Jef Poortmans
Journalist
Trends
Jiska Verhulst
Director Regulatory Affairs & Sustainability
DEME Group
Jochen Vincke
ESG leader
PwC Belgium
Jonas Lembrechts
Senior Researcher
UAntwerp
Kathleen Vangronsvelt
Assistant Professor Organizational Behavior & HR
AMS
Lieven Annemans
Professor Economics of Health and Wellbeing - Lecturer - Author
Ghent University
Liza Rosen
D&I and Wellbeing Lead
PwC Belgium
Magali Frankl
Director
The Shift
Marc Callier
Head of ESG Business Banking
ING Belgium
Maria Teresa Scardigli
Managing Director
Kellen Europe
Philippe Nimmegeers
Professor in Engineering Management and Sustainability
University of Antwerp
Romain Gustot
Director
Ashoka Belgium
Sabrina Bulteau
CEO & Co-Founder
Sench / PingPrime.ai
Sven Alaerts
Group Head of Environmental Sustainability
Aliaxis
Wouter Van Bockhaven
Associate Professor / Competence Center Lead – Smart Ecosystems & Networks
AMS
Pricing
Step 1
Call for applications
A complete Trends Impact Scan
Step 2
Nomination phase
- One free seat for each SME nominee to attend the award ceremony. 2 free seats for each large company to attend the ceremony.
- A presentation of your project in front of a panel of experts with immediate advice on how to optimise your score.
- The chance to win one of the Trends Impact Awards and thus gain editorial attention in Trends magazine.
- The opportunity to present your company to the Trends Impact Awards audience via a stand in the networking area (nominees have the option of paying an additional fee to have a stand in the networking area).
- The Trends Impact Nominee Label for all projects whose nominations are withheld for the oral defense phase. Tis label can be used in all corporate communication and promotion.
- A summary of the jury feedback on your submission, highlighting strengths and areas for improvement .
SME’s and small companies : €500 (excl. VAT)
Large companies: € 2,000 (excl. VAT)
Step 3
Access to the Trends Impact University in the afternoon, the awards ceremony, and the walking dinner & networking:
Individual ticket: €375 (excl. VAT)
10 tickets: €3.000 (excl. VAT)
Event
The presentation of the Trends Impact Awards will take place on Thursday, 19 November 2026 at Maison de la Poste in Tour & Taxis (Brussels).
- 3:00 PM: Welcome drink & Finger Food
- 3:30 PM: Trends Impact University & Break-out Sessions
- 6:00 PM: Networking
- 7:00 – 8:15 PM: Award Ceremony
- 8:30 PM: Walking Dinner & Networking
Dress code: casual chic
Contact
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vanessa.vanloo@roularta.be
Roularta Media Group
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1130 Brussel
Eventmanager
MIEKE KNABBEN
Event Manager
+32 (473) 52 49 71
mieke.knabben@roularta.be
Become partner
VANESSA VANLOO
Project Manager
+32 477 45 62 21
vanessa.vanloo@roularta.be
Roularta Media Group
Raketstraat 50
1130 Brussel
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