Show to the world that

You have
impact

19/11/26
Maison de La Poste
Tour & Taxis
Brussels
#TRENDSIMPACT

Does your company currently lead or has it led a project that has made a positive impact on society in one of our 5 categories? This is the moment to share it and inspire other companies that also aim to create a better world.

19/11/26

Maison de La Poste
Tour & Taxis
Brussels
#TRENDSIMPACT

Show to the world that

You have
impact

Does your company currently lead or has it led a project that has made a positive impact on society in one of our 5 categories? This is the moment to share it and inspire other companies that also aim to create a better world.

Trends Impact Awards

Nominate your company for the 5th edition of the Trends Impact Awards, an initiative by Trends-Tendances, PwC, and AMS, which highlights companies that truly place sustainability and positive impact at the heart of their activities and contribute concretely to a better world.

New this year: Trends, PwC, and AMS will, for the first time, also award a Trends Impact Personality 2026.

The Impact Personality is an individual from the private sector, politics, non-profit, academia, or civil society, active in Belgium, who has had a significant positive impact on society and serves as an inspiration for others.

This award is based on open nominations. Self-nomination is not allowed.

Impact Audience Awards
As last year, two audience awards will be presented: one in the SME category and one in the Large Company category.
These awards are based on a rigorous pre-selection of all official nominees of the Trends Impact Awards.

Vision

The Trends Impact Awards aim to highlight and honor projects that make a tangible and positive difference by addressing some of the world’s most pressing challenges. Unlike awards that focus on companies or theoretical innovations, these categories emphasize real-world applications and outcomes. We seek to reward initiatives that not only propose solutions but have demonstrated measurable impact in areas such as environmental sustainability, social equity, and public health.

The awards are designed to create a ripple effect, encouraging others to adopt or scale up these successful approaches. By showcasing projects with proven results, we aim to foster a community of innovators and change-makers who drive progress and contribute to a more sustainable, equitable, and healthier world.

The emphasis on “impact” ensures that winning projects are not only well-intentioned but actively create positive change in their respective fields.

Speakers

Alexandre Helson

Co-CEO Maison Dandoy


Still existing in 200 years”: How to rethink a family business within planetary boundaries, between heritage and resilience

Since 1829, Maison Dandoy has passed its craftsmanship down from one generation to the next. Today, the seventh generation is at the helm, with brothers Alexandre and Antoine Helson leading the company. For a family business that has existed for nearly two centuries, the real question is not how to survive until today, but how to still be here 200 years from now.

How do you pass on a legacy without allowing it to become rigid, and how can you rethink it in the light of planetary boundaries? Alexandre Helson, co-CEO of Maison Dandoy, shares his vision of a business guided by resilience and robustness rather than performance alone — an invitation to think about business in the long term.

Dan Stefanica

Senior Manager - PwC Grants & Incentives Hub


Investing in Electrification: Critical Success Factors and Available Support

Europe’s Electrification Action Plan marks a major shift from setting climate ambitions to enabling industrial investment. With an indicative EU electrification target of 46% by 2040, new tax reforms, dedicated financing instruments, industrial heat auctions, and a proposed €100 billion Industrial Decarbonisation Bank, the coming years could become the defining decade for industrial electrification.

But significant questions remain: Will lower electricity costs and fiscal incentives be enough to trigger large-scale industrial investments? How can industries justify electrification projects amid competitiveness concerns? And what role will engineering innovation, industrial leadership, and regional ecosystems play in accelerating deployment?

This panel brings together the key actors of the electrification value chain to discuss how policy is translating into real projects on the ground, with a particular focus on industrial heat pumps, waste heat recovery, flexibility via storage, electrified process heat, and the funding and tax mechanisms that can unlock investment across Europe.

Eefje Cottenier

Founder De Stuyverij


From misfit to missing asset

How invisible talent can become the engine of a new economy.
Today, 15% of the working-age population is on the sidelines. Not because there is a lack of talent, but because our systems often fail to recognise it. During this session, you will discover how De Stuyverij has evolved over the past years from a local social innovation initiative into a new economic model in which social costs are transformed into social capital. Through local ecosystems, outcome-based financing and collaboration between businesses, government, investors, insurers and mutual health funds, we are building strong communities and a new business model for societal impact. This is not a story about social assistance, but about unlocking an enormous, untapped capacity.

“The greatest innovation of the next ten years will not come from artificial intelligence, but from human potential that we still fail to see today.”

Jochen Vincke

Sustainability Lead at PwC Belgium


Optionality as a strategy for business resilience

Karen Van der Aa

Founder First Floor Talent


The System Failure of Change & Transformation — and Why the Leader Is the Key

Why do change initiatives get stuck even when the plans are sound? Because the real resistance runs deeper — but fortunately, it can also be addressed in surprisingly simple ways. In this interactive breakout session, Karen Van der Aa explores the systemic dynamics that cause transformation to stall, and zooms in uncompromisingly on the place nobody likes to look: the leader themselves.

Karen takes you beyond individual resistance and looks at the entire system in which change needs to take root. Drawing on examples from her own company, client cases and her personal leadership experience as an entrepreneur running an SME in crisis, she shows why the most crucial shift starts at the top. She closes with a challenging call to action for leaders and a new perspective that you can immediately put into practice.

Whether you are leading a major transformation or trying to get a small team moving, this session gives you the systemic perspective to recognise patterns — and the one question every leader needs to ask themselves.

Confronting? Maybe.
Necessary to get where you want to go? Absolutely.

Kathleen Vangronsvelt

Professor Antwerp Management School


From isolated initiatives to impact

Professor Kathleen Vangronsvelt shares the key insights from three years of research into effective employee wellbeing policies, conducted together with bpost, Elia, Baloise and Pidpa. Expect more than a list of individual initiatives: this session offers an evidence-based perspective on what organisations can genuinely do to strengthen employee wellbeing in a sustainable way.

From the work environment and leadership to organisational policy, this session provides concrete tools and insights for anyone looking to create meaningful impact.

Murielle Machiels

Founder & CEO, QiLeader / Academic Director, Solvay Brussels School


The Missing Piece in AI Leadership That Nobody Talks About

A session on regenerative leadership in a time of AI and high pressure

Most leaders think AI will reduce pressure. The reality is that it is amplifying it, accelerating decisions, heightening expectations, and leaving zero tolerance for slowness. Most organizations do not see this yet because they are still framing AI as a productivity solution, rather than what it is actually becoming: a pressure amplifier.

The leadership identity that drove success for decades (expert, decisive, always available) was built for a world of predictable efficiency. It was never designed to handle this kind of compounding load. The leaders feeling this tension most acutely are often the best ones: those who built their credibility on knowing more, moving faster, and pushing through pressure. The problem is that accumulated pressure, left unprocessed, quietly shapes the environment around them. Teams hold back. People stop taking initiative. Results suffer, not from a lack of effort, but from a leadership style that no longer fits the era.

What this moment calls for is a different way of leading entirely: one that converts pressure into clarity rather than passing it on, and that creates the conditions for people and organizations to perform sustainably.

In this session, Murielle Machiels, former CEO, Academic Director at Solvay Brussels School, and pioneer of regenerative leadership, reveals what the research shows and what most AI strategies leave out: the inner shift that separates leaders who thrive in this era from those who quietly struggle with it.
Practical, interactive, and grounded in 10 years of working with senior leaders across Europe.
“

Peter Depauw

Fieldbuilder Steward-ownership


How Steward Ownership Can Become the Real Game-Changer for Putting Impact First

This is not woke capitalism, it’s the future of business,” Patagonia declared when it transitioned to Steward Ownership.

Peter Depauw explores why a company’s ownership structure matters and introduces a new paradigm: Steward Ownership. This model enables companies to remain independent and impact-driven, even at the most critical moments. At the same time, it offers a promising solution for business succession.

Steward Ownership ensures that control of a company remains in the hands of the people who are most capable and committed — even beyond the founders. It also offers a way for companies to resist the gravitational pull of financial priorities — “the only business of business is business” — and keep impact at the heart of what they do.

The concept is rapidly gaining traction worldwide, with pioneers in Germany, the Netherlands and Switzerland. Within the EU, Steward Ownership is increasingly seen as a way to keep highly innovative and impact-driven companies on course for the long term.

Be inspired by compelling examples such as Ecosia, Sharetribe, Signal, Sumthing and Patagonia.

Pierre Harkay

CEO Impact Finance


When Capital Meets Purpose: The Maison d'Ayden Financing Journey.

In Belgium, an estimated €108-132 billion, i.e. around 14% of total assets under management in Belgium, is directed toward investments with positive measurable social and environmental returns. But impact investing is harder than it sounds. How do you identify projects that are both financially solid and genuinely transformative? And how do social entrepreneurs hold on to their vision while making the numbers add up?
Pierre Harkay, CEO of Impact Finance Belgium, will open the session with an overview of where the sector stands today, before moderating a conversation between an investor and an entrepreneur who are already working together. Lou Garagnani founded Le Monde d’Ayden to create inclusive, sensory-rich spaces for children with neurodevelopmental differences and Gaetan Herinckx, who manages Phitrust Belgium, an impact fund which invested in Lou’s project. Their discussion offers a rare, concrete look at what an impact investment relationship actually looks like from both sides of the table.
In Belgium, an estimated €108-132 billion, i.e. around 14% of total assets under management in Belgium, is directed toward investments with positive measurable social and environmental returns. But impact investing is harder than it sounds. How do you identify projects that are both financially solid and genuinely transformative? And how do social entrepreneurs hold on to their vision while making the numbers add up?
Pierre Harkay, CEO of Impact Finance Belgium, will open the session with an overview of where the sector stands today, before moderating a conversation between an investor and an entrepreneur who are already working together. Lou Garagnani founded Le Monde d’Ayden to create inclusive, sensory-rich spaces for children with neurodevelopmental differences and Gaetan Herinckx, who manages Phitrust Belgium, an impact fund which invested in Lou’s project. Their discussion offers a rare, concrete look at what an impact investment relationship actually looks like from both sides of the table.

Vincent Truyens

Co-Founder & Executive Manager Corporate ReGeneration


Leading with nature: innovative governance in service of society and your business!

Insights from practice and a forward-looking perspective with Vincent Truyens, Managing Director Corporate ReGeneration and CSR & Ethics Lecturer at Louvain School of Management. He has helped establish and serves on numerous advisory and boards of directors, where he works to pragmatically integrate the voice of often-silent external stakeholders, such as nature and future generations.

A new voice and a new pathway to strengthen corporate governance and help directors and shareholders embrace, in a systemic way, the many societal challenges their organisations face — while safeguarding their own long-term sustainability.

Wouter Van Bockhaven

Professor Antwerp Management School


Wicked habits

The road to failure is paved with good intentions & wicked habits
Collaboration is essential to tackling today’s social, ecological and geo-economic challenges—but good intentions do not guarantee impact. Promising partnerships often become trapped in familiar assumptions, conflicting interests and established ways of working. In this interactive keynote, Prof. Dr. Wouter Van Bockhaven exposes the “wicked habits” that quietly undermine collaboration—and shows how recognising and disrupting them can turn shared ambitions into meaningful change.

Why do promising innovations and ambitious collaborations so often fail to create lasting impact? The greatest barriers are rarely technical. More often, they are the deeply embedded assumptions, incentives and patterns of interaction that pull us back towards business as usual. In this interactive keynote, Prof. Dr. Wouter Van Bockhaven reveals these “wicked habits”—and shows how recognising and disrupting them can unlock meaningful, sustainable change.

Programme

The Trends Impact Awards ceremony will take place on Thursday, November 19, at Maison de la Poste, Tour & Taxis in Brussels.

15h00
Welcome and networking
Room 1
Room 2
Room 3
Room 4
15h30
From misfit to missing asset Session language : NL
The Missing Piece in AI Leadership That Nobody Talks About Session language : EN
When Capital Meets Purpose: The Maison d'Ayden Financing Journey. Session language : FR
16h30
Investing in Electrification: Critical Success Factors and Available Support Session language : EN
Leading with nature: innovative governance in service of society and your business! Session language : FR
From isolated initiatives to impact Session language : NL
The System Failure of Change & Transformation — and Why the Leader Is the Key Session language : NL
17h30
How Steward Ownership Can Become the Real Game-Changer for Putting Impact First Session language : NL
Wicked habits Session language : NL / EN
Optionality as a strategy for business resilience Session language : EN
Still existing in 200 years”: How to rethink a family business within planetary boundaries, between heritage and resilience Session language : FR
18h00
Networking
19h00
Show and presentation of the Trends Impact Awards 2026
20h30
Walking dinner and networking

Programme

The Trends Impact Awards ceremony will take place on Thursday, November 19, at Maison de la Poste, Tour & Taxis in Brussels.

15h00
Welcome and networking
15h30
Room 1
From misfit to missing asset Session language : NL
Room 2
The Missing Piece in AI Leadership That Nobody Talks About Session language : EN
16h30
Room 1
Investing in Electrification: Critical Success Factors and Available Support Session language : EN
Room 2
Leading with nature: innovative governance in service of society and your business! Session language : FR
Room 3
From isolated initiatives to impact Session language : NL
17h30
Room 1
How Steward Ownership Can Become the Real Game-Changer for Putting Impact First Session language : NL
Room 2
Wicked habits Session language : NL / EN
Room 3
Optionality as a strategy for business resilience Session language : EN
Room 4
Still existing in 200 years”: How to rethink a family business within planetary boundaries, between heritage and resilience Session language : FR
18h00
Networking
19h00
Show and presentation of the Trends Impact Awards 2026
20h30
Walking dinner and networking

Nominees

We are introducing two Audience Awards, one in the SME category and one in the Large Company category.
These awards are based on a rigorous preselection of all official Trends Impact Awards nominees.

Curious about the projects behind the nominations? Discover all the projects of each category below!

What’s in it’ for the participating companies?

  • An evaluation of your project and company in terms of sustainability.
  • One free place for each selected SME, or two free places for each selected large company, to attend the awards ceremony and the Trends Impact University on 19 November.
  • An oral presentation of your project to a team of experts, with immediate advice on how to optimize your score.
  • The « Trends Impact Nominee Label » for all projects whose nominations are selected for the oral defense phase. This label can be used in all company communications and promotions.
  • The opportunity to win one of the Trends Impact Awards and thereby gain editorial attention in Trends magazine.
  • A summary of the jury’s feedback on your project, highlighting strengths and areas for improvement, along with an explanation of why the winner in your category was chosen, providing insight into what made their project stand out.

Jury 2026

Discover all the jury members and members of the expert groups for the Trends Impact Awards 2026

Agnes Uhereczky

DE&I expert
VIB

Alexia Macris

Advisory
PwC

Anne-Catherine Trinon

Managing Director
Cap Conseil

Anthony Nève

Manager - Circular Economy Strategy & Transformation
PwC Belgium

Benny Debruyne

Journalist
Trends

Camille Delannois

Journalist
Trends-Tendances

Caroline Lallemand

Journalist
Trends-Tendances

Dries Catteceur

Manager
PwC

Eric Dewaet

CEO & COO
Recupel

Ewald Van den Auwelant

Professor Sustainability & Circular Economy
AMS

Gert Linthout

Founder and CEO
Ray & Jules

Ilse De Witte

Journaliste
Trends

Jan Beyne

Assistant Professor / Competence Center Lead - Sustainable Transformation
UAntwerp

Jef Poortmans

Journalist
Trends

Jiska Verhulst

Director Regulatory Affairs & Sustainability
DEME Group

Jochen Vincke

ESG leader
PwC Belgium

Jonas Lembrechts

Senior Researcher
UAntwerp

Kathleen Vangronsvelt

Assistant Professor Organizational Behavior & HR
AMS

Lieven Annemans

Professor Economics of Health and Wellbeing - Lecturer - Author
Ghent University

Liza Rosen

D&I and Wellbeing Lead
PwC Belgium

Magali Frankl

Director
The Shift

Marc Callier

Head of ESG Business Banking
ING Belgium

Maria Teresa Scardigli

Managing Director
Kellen Europe

Philippe Nimmegeers

Professor in Engineering Management and Sustainability
University of Antwerp

Romain Gustot

Director
Ashoka Belgium

Sabrina Bulteau

CEO & Co-Founder
Sench / PingPrime.ai

Sven Alaerts

Group Head of Environmental Sustainability
Aliaxis

Wouter Van Bockhaven

Associate Professor / Competence Center Lead – Smart Ecosystems & Networks
AMS

Pricing

Step 1

Call for applications
A complete Trends Impact Scan

Step 2

Nomination phase

  • One free seat for each SME nominee to attend the award ceremony. 2 free seats for each large company to attend the ceremony.
  • A presentation of your project in front of a panel of experts with immediate advice on how to optimise your score.
  • The chance to win one of the Trends Impact Awards and thus gain editorial attention in Trends magazine.
  • The opportunity to present your company to the Trends Impact Awards audience via a stand in the networking area (nominees have the option of paying an additional fee to have a stand in the networking area).
  • The Trends Impact Nominee Label for all projects whose nominations are withheld for the oral defense phase. Tis label can be used in all corporate communication and promotion.
  • A summary of the jury feedback on your submission, highlighting strengths and areas for improvement .
  •  

SME’s and small companies : €500 (excl. VAT)
Large companies: € 2,000 (excl. VAT)

Step 3

Access to the Trends Impact University in the afternoon, the awards ceremony, and the walking dinner & networking:
Individual ticket: €375 (excl. VAT)
10 tickets: €3.000 (excl. VAT)

Event

The presentation of the Trends Impact Awards will take place on Thursday, 19 November 2026 at Maison de la Poste in Tour & Taxis (Brussels).

  • 3:00 PM: Welcome drink & Finger Food
  • 3:30 PM: Trends Impact University & Break-out Sessions
  • 6:00 PM: Networking
  • 7:00 – 8:15 PM: Award Ceremony
  • 8:30 PM: Walking Dinner & Networking

Dress code: casual chic

Contact

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Roularta Media Group
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Event Manager
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mieke.knabben@roularta.be

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+32 477 45 62 21
vanessa.vanloo@roularta.be
Roularta Media Group
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1130 Brussel

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